The Mariah Coz Show

Now displaying: January, 2023

High Ticket vs. Low Ticket vs. Courses - What's Working Now? 0

Jan 31, 2023

High Ticket vs. Low Ticket vs. Courses - What's Working Now?

"Do courses ‘still work’?"

"Do high ticket programs ‘still work’?"

"Does launching/webinars/funnels/challenges/podcasting/youtube/IG/FILL IN THE BLANK ‘still work’?"

I’ve been asked these questions a lot in the last few weeks, along with the classic:

“Are courses better than high ticket? Is high ticket better than low ticket? Are low ticket digital products better than courses?”

Or the more general “what the actual heck is working online in 2023 and beyond?”

If you’ve been asking yourself these questions - that’s normal!

AND - You may be asking the wrong question 😄

In this episode, Mariah breaks down how to answer these types of questions for yourself based on your unique situation, opportunity, and business. Whether it’s about what types of offers are “working now” or what strategies are creating results in this market, Mariah gives you tangible advice for how to ask yourself the right questions for figuring out what your next move should be.

In this episode, we discuss:

Why trying to figure out the “one perfect offer type” that applies to everyone and anyone in all situations without nuance and context is futile
All the different types of offers we’ve sold at different price points through the years and examples of how that can shift from season-to-season in your business
What I actually think the “ideal” business model and product suite mix is in order to have resiliency and true sustainability in your business (coming from someone who’s been doing it for 8+ years and has had to ride the waves of change in this space)
How to reverse engineer what product type would actually work for YOUR unique offer and outcome (whether that be low ticket digital products, premium courses or more high touch offers).
The only thing that *really* matters about your offers and products, and why you don’t need to shoehorn your idea into a package that it doesn’t fit into.

RESOURCES MENTIONED:

SUBSCRIBE ON YOUR FAVORITE PLATFORM:
Amazon Music/Audible

Spotify

VIEW THE SHOW NOTES:
https://www.fearlessceo.co/blog/what-works-in-2023

SUBMIT YOUR QUESTION:
https://www.fearlessceo.co/podcast

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The Truth About 7-Figure Coaches & Course Creators (AKA: The Equilibrium Training) 0

Jan 26, 2023

The Truth About 7-Figure Coaches & Course Creators (AKA: The Equilibrium Training)

[This training does have the full video with all the visuals and slides published on the blog - check that out if you want the full visual experience!]

In this episode, we are sharing a special training that we originally published as part of one of our paid events. This crucial training shares what is contributing to coach and course creator burnout right now, and how to make some simple but important shifts to your marketing TODAY to reduce the overwhelm. Even the most successful coaches and course creators can get burnt out and overwhelmed. Coaches have been leading and serving through the challenges of the last few years and none of us are the same people we were 3 years ago. In this personal “real talk” session, Mariah shares the behind the scenes of shifts we’ve implemented as a business to simplify to scale. Think of this session like a “State Of The Union” with insights you won’t find anywhere else. Mariah talks about core concepts such as Equilibrium, building a Framework-Based-Business, and The Commoditization and Commodification of coaching and courses.

In this episode, we discuss:

What’s happening with coaches and course creators right now behind the scenes (comparisonitis, complexity, burnout, fatigue and more)
The commoditization and commodification of coaches and courses and what to do about it
Shifts we’ve made in our business to simplify and stay ahead of the curve
Simple shifts to your marketing you can implement immediately and will make a huge impact on how you talk about your offers right now
How to know if you’ve turned yourself as a “person” into a “product” and what to do about it

What is a “Framework-Based Business” and how you can shift towards a more sustainable course & coaching business

RESOURCES MENTIONED:

SUBSCRIBE ON YOUR FAVORITE PLATFORM:
Amazon Music/Audible

Spotify

VIEW THE SHOW NOTES:
https://www.fearlessceo.co/blog/framework-based-business

SUBMIT YOUR QUESTION:
https://www.fearlessceo.co/podcast

Download this Episode

The Simple Strategies I’m Focusing On In 2023 0

Jan 24, 2023

The Simple Strategies I’m Focusing On In 2023

In this episode, Mariah breaks down her plans, goals and focus for 2023. You’ll hear all the behind the scenes of what we are planning to focus on in terms of sales strategies, marketing, product suite developments, and more. Mariah reveals her core “creative constraints” of 2023 - her parameters for deciding what strategies we will focus on and why. You’ll hear lots of insights into the marketing and sales trends of 2023 for course creators, coaching programs, and digital product CEOs. Hear all about where we’re at today, what we’re working with, and where we’re going.

In this episode, we discuss:

Where I’m starting from in 2023 - a small team, all our updated programs, and a couple of bite-sized digital products
Embracing the slow season “turtle pace” of winter and not pushing or hustling right now
“Asynchronous Everything” and why I’m optimizing for a clear and spacious calendar above all else this year
The difference between “teaching” seasons and “coaching” seasons and the cycle of going deep and wide depending on your energy
How we’re eliminating complexity in the business this year
My plan for focusing on relationship marketing and collaborations this year instead of social media and paid ads
Doubling down on the podcast and email newsletter community and leaning into a “back to basics” content strategy
Product suite and program ideas for 2023 - from accessible low ticket digital products, to a new program with a totally fresh delivery design, and some sneak peeks at what masterminds could look like this year
The key funnels we’re focused on this year and how they work together with our product suite of offers
Sales systems and launch strategies I’m thinking about for 2023

RESOURCES MENTIONED:

SUBSCRIBE ON YOUR FAVORITE PLATFORM:
Amazon Music/Audible

Spotify
VIEW THE SHOW NOTES:
https://www.fearlessceo.co/blog/2023-marketing-plan

SUBMIT YOUR QUESTION:
https://www.fearlessceo.co/podcas

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2022 Year in Review 0

Jan 19, 2023

What Really Happened in 2022 (Full Year In Review!)

In this episode, Mariah recaps the wild ride of 2022 - as she describes it, “The weirdest year in business yet.” This was one of the most confusing, unclear, up and down years in business and Mariah shares the behind the scenes of navigating all the challenges that come with running an online course and high ticket group program business. Full of real-talk “failures” (launches that didn’t go as planned) and huge celebratory wins (Inc5000, woo!), this year led to lots of reflecting on where we’re been the last 7 years, and where we are going in the future. Listen is to hear the whole story!

In this episode, we discuss:

How we overhired going into 2022 expecting to continuing growing at the same pace as 2020-2021
Why we launched the Fearless CEO Accelerator in February 2022 … and then what happened that caused us to decide to switch back to High Ticket Hybrid (and how I feel about it now)
Why we launched a downsell offer in 2022 for folks who weren’t quite ready for High Ticket Hybrid, and lessons learned about what your customers need vs. what they want
What we did when our mid-year virtual event didn’t go as planned, and how it freed me to experiment with new things and get out of a mindset funk I had been stuck in
The realization I had about my 2-year reinvention cycle and how I had been resisting big shifts in my business
How my perspective shifted as the “post” pandemic life evolved and the big changes that started brewing
The experiments and fun things we did in 2022
The surprising reaction I had to our Inc5000 award and recognition, and what it sparked for me in terms of next steps for our company (probably not what you’d expect!)
Navigating big team changes with intention and pausing first rather than hiring in a rush
Where we landed at the end of 2022 and what I’m thinking about as we head into 2023!

RESOURCES MENTIONED:

SUBSCRIBE ON YOUR FAVORITE PLATFORM:
Amazon Music/Audible

VIEW THE SHOW NOTES:
http://www.fearlessceo.co/blog/2022-year-in-review

SUBMIT YOUR QUESTION:
https://www.fearlessceo.co/podcast

Download this Episode

Behind The Scenes of 2020-2021 (Full Recap!) 0

Jan 17, 2023

Behind The Scenes of 2020-2021 (Full Recap!)

In this episode, Mariah reviews everything that happened through 2020 and 2021 in the business since our last podcast episode. As you can imagine, things were pretty wild through these years and this episode is an honest behind the scenes look at the growing pains, challenges, wins, and celebrations through rapidly growing the company and team through these wild years.

In this episode, we discuss:

Our plans going into 2020 and how that turned out (hint: we were about to pivot to all live events going into 2020…oops!)
My initial expectations and goals around launching High Ticket Hybrid and what ended up happening
How our panic pivot from our planned live events to hosting virtual events completely changed the trajectory of our business “overnight”
The real issues that can occur when you grow faster than you anticipated and have to hire quickly
Why I pressed “pause” on certain projects in early 2021 and how that affected our plans that year
Lessons learned from not rushing to hire key leadership positions and waiting for the right fit
Riding the waves of intense growth and scale in all areas - and how I felt as an “unlikely CEO” through it all
How and why I came up with the idea for our rebrand at the end of 2021 and a new program
The true meaning of “Fearless CEO” to me and how it helped me through the anxiety I felt as we grew so quickly
Where we landed at the end of 2021, having grown so much over these 2 years, and what we were thinking and planning going into 2022

RESOURCES MENTIONED:

SUBSCRIBE ON ITUNES:
https://mariahcoz.com/itunes

VIEW THE SHOW NOTES:
http://www.fearlessceo.co/blog/2020-2021-recap

SUBMIT YOUR QUESTION:
https://www.fearlessceo.co/podcast

Download this Episode