10 Lessons Learned from 10 Years as a Content + Course Creator
I’ve been a content + course creator for about a decade now.
I’ve helped well over 15,000+ students plus the thousands of people I’ve taught in my live workshops, events, and in person! I’ve learned about a gazillion lessons in my time making a living as a creator online, but I want to share the top 10 with you today.
These are my confessions, my hard-won wisdom as a dinosaur in the online education space 🦕
➡️ Read the full blog post here
In this episode:
The paradoxical realization that timeless strategies never change, but the environment is always shifting
Why making more money won’t change how you feel about yourself
The myth of hockey-stick growth and why you probably don’t want to “blow up overnight”
The reality of looking at things over a 10-year timescale and what matters, what doesn’t, and why everything is really just a “blip”
How to balance mastering the basics with that new trendy tactic you want to try out
Comparison-itis, lumpy revenue, and the fear of being forgotten about
Resources + Links:
Visit the site - www.mariahcoz.com
Blog - www.mariahcoz.com/blog
The Newsletter - www.mariahcoz.com/join
Submit your Creator Confession here
Reverse Engineer Your Ideal Weekly Schedule (Here’s Mine)
Designing your ideal work schedule starts with imagining how you want to spend your time outside of work.
When I am entering a new season that requires a new schedule, I take the time to think about how I want my day to day to feel.
Then I can reverse engineer what my ideal work days look like, bringing together my desires and spaciousness of my ideal day with the work that has to get done.
Balance work and life as a creator-founder with a schedule that helps you focus, while prioritizing personal activities and life goals. See my weekly schedule as an example and learn how to reverse engineer your own!
➡️ Read the full blog post here
In this episode:
Create an “ideal schedule” that doesn’t stress you out or require you to be perfect
Why we put our lifestyle goals and desires (fun stuff) on the calendar first
How to take inventory of all your tasks and projects before creating your ideal schedule
Puzzling together the personal items and business tasks into your ideal schedule
Why you need to let go of perfectionism in this process
What my day to day looks like in this season of my business
I mention the video walkthrough of my weekly schedule from a few months ago, here.
Resources + Links:
Visit the site - www.mariahcoz.com
Blog - www.mariahcoz.com/blog
The Newsletter - www.mariahcoz.com/join
Personal Brand vs. Company Brands
Which Is Better for Content and Course Creators?
And why did I recently choose to rebrand my website back to my name?
I’ve gone back and forth between company brand names and my personal brand name four times now (don’t judge!) so I have lots to share about the pros and cons of both, and what to consider when making this decision for yourself.
➡️ Read the full blog post here.
In this episode:
My branding journey from company name, to personal brand, to company name and back again!
Pros and cons of personal brands vs. company brands from my experience
Will a personal brand hold you back or cap your growth?
When a personal brand makes sense and when a company brand name makes sense
The unexpected reality of having a company brand name
Why none of this *really* matters and what to focus on instead
I mention the Framework Based Business workshop many times in this episode - check that out here.
Resources + Links:
Visit the site - www.mariahcoz.com
Blog - www.mariahcoz.com/blog
The Newsletter - www.mariahcoz.com/join
Submit your Creator Confession here
Today, our new site launches on www.mariahcoz.com and I’m sharing all the behind the scenes!
We are also launching our shiny new newsletter today - Creator Confessions! Join the newsletter here.
From an existential crisis and questioning everything to the spark of something new and something uniquely “me”, I am walking you through how we got here from idea to re-launch in just a few weeks.
In this episode:
From feeling like I just didn’t fit in, to realizing that’s what is going to make me stand out in a noisy online marketplace
The internal struggle of wanting to share your ideas while being frustrated with how they get ripped off, chewed up and spit out in the online world
Stripping everything down to the most simplified version so I can focus on providing great content without the fluff
What to expect from Creator Confessions (and how to share your own here!)
I mentioned the episode where I originally shared I wanted to launch a branded newsletter, here.
I mentioned the episode where I shared how I didn’t feel like I fit in with the short-form content hype, here.
Resources + Links:
Visit the site - www.mariahcoz.com
Blog - www.mariahcoz.com/blog
The Newsletter - www.mariahcoz.com/join
Submit your Creator Confession here