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The Mariah Coz Show

The Mariah Coz Show gets into the nitty-gritty of running a profitable online course business. We talk about everything you need to know about creating high-converting launches, webinars and sales funnels. We also cover the behind the scenes of running a sustainable, thriving business so you can make more sales, consistently. After all, it’s not just a jumble of tactics - the goal is a strategically designed system that creates financial freedom for you and transformation and value for your students. This podcast is for creative people who want to grow and scale their businesses by creating and selling online courses. Your host and new friend Mariah Coz has taught thousands of people through her own online courses. She helps people just like you leverage proven strategies to create, launch and consistently make money selling their very own online courses - across all different niches!
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Now displaying: 2016
Dec 27, 2016

In this episode, we’re chatting with Cole Hennen, of ColeHennen.com, and we’re talking all about how to find a profitable course idea if you don’t have your own list, and how to avoid burnout and stress with your first launches.

GET COLE’S WORKBOOK CREATION KIT FOR FREE: http://colehennen.com/thefemshow


TOPICS DISCUSSED:
- Introducing Cole Hennan

- When to rebrand

- Income streams

- Launching

- Connecting with your audience

- Struggles and challenges

- Predictions and goals for the future

 

RESOURCES MENTIONED:

- ColeHennen.com / Pines Up North
- XOsarah.com
- Launch Your Signature Course
- InDesign
- Apple Pages
- Canva
- Workbook Workshop
- Maya Elious
- Adobe Illustrator
- ConvertKit
- Gmail
- Deadline Funnel
- Tim Ferriss
- Squarespace


VIEW THE SHOW NOTES: https://mariahcoz.com/21

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Dec 20, 2016

In this episode, we’re talking about the very basic software and platforms you need to start out with in your business, and sharing a bunch of free and inexpensive tools that we love.

DOWNLOAD THE DIGITAL PRODUCT SALES FLOWCHART: https://mariahcoz.com/sales-flowchart


TOPICS DISCUSSED:

  • Asana
  • Buffer
  • LastPass
  • Squarespace
  • G-Suite
  • ConvertKit
  • DPD/Gumroad

 

RESOURCES MENTIONED:

VIEW THE SHOW NOTES: https://mariahcoz.com/20

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Dec 13, 2016

In this episode, we’re chatting with Maya Elious, of MayaElious.com, and we’re talking all about creating strategic content leading up to your launch and how to start building the right team.

GET MAYA’S CONTENT STRATEGY STARTER PACK FOR FREE: http://mayaelious.com/thefemshow

TOPICS DISCUSSED:

  • Introducing Maya Elious
  • Starting on MySpace
  • Pre-selling, then learning what’s needed to deliver
  • Transitioning from services to products
  • Stepping back to reframe your expertise
  • Strategic content planning
  • The importance of mindset
  • Building a team
  • Struggles and challenges
  • Predictions and goals for the future
 
 

VIEW THE SHOW NOTES: https://mariahcoz.com/19

SUBSCRIBE ON ITUNES: https://mariahcoz.com/itunes

SUBMIT A QUESTION: https://mariahcoz.com/ask

JOIN OUR COMMUNITY: https://mariahcoz.com/community

Nov 29, 2016

In this episode we’re chatting with Rebecca Tracey, of The Uncaged Life, and we’re talking all about running your course business as a nomad, how to run in-person retreats, and how to know what to invest in your business at different stages.

GET BECCA’S BUSINESS BUILDING CHECKLIST FOR FREE: http://theuncagedlife.com/thefemshow/

Topics Discussed in this Episode:

  • Introducing Rebecca Tracey (1:10)
  • Life before The Uncaged Life and transitioning into an online business (1:50)
  • The logistics of running a business on the road (7:30)
  • Advice for fellow nomads (14:25)
  • Hosting retreats and live events (17:10)
  • Pricing and selling your retreat (24:50)
  • Blending your retreat to the rest of your content (27:05)
  • Rebecca's annual launch calendar (28:40)
  • Launching her first course: Advice and stories from Rebecca Tracey (33:50)
  • Growing a team: Struggles and concerns (42:55)
  • How to be fearless when investing in your own business (50:00)
  • Rebecca's predictions for the future (59:45)
 
 
VIEW THE SHOW NOTES: https://mariahcoz.com/17
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Nov 22, 2016

In this episode, we’re chatting with Parker Stevenson, of Evolved Finance. We’re talking all about how to create good financial habits and a sustainable business as an online entrepreneur.

 

DOWNLOAD PARKER'S FREE FORECASTING TOOL HERE: http://www.evolvedfinance.com/thefemshow

VIEW THE SHOW NOTES: https://mariahcoz.com/16

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Nov 15, 2016

In this episode, we’re chatting with Lauren Hooker of ElleandCompanyDesign.com about balancing freelance work with launching and running courses, what sets her apart from other content creators, and finding the right mindset for hiring new members for your team. We discuss constantly being pressed for time while juggling client work as a freelancer, creating a course, and being present in our day-to-day jobs.

Topics Discussed in this Episode:

  • Introducing Lauren Hooker (0:50)
  • How Lauren transitioned from the corporate world to running her own business (2:05)
  • Building her business and identifying income streams (5:55)
  • Why you should cap the enrollment for your first launch (9:40)
  • Setting goals for yourself and cultivating the right mindset (14:25)
  • How Lauren's approach to creating, selling, and teaching courses is unique: Live courses, building a community, and running a business without a big team (16:00)
  • Validating your ideas and preselling courses (32:55)
  • Putting yourself in the driver's seat: Balancing freelance work and course creation (38:00)
  • Challenges and learning curves (46:25)
  • Hiring an assistant and growing your team (48:00)
  • Lauren's predictions and goals for the future (53:10)

 

VIEW THE SHOW NOTES: https://mariahcoz.com/15

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JOIN OUR COMMUNITY: https://mariahcoz.com/community

 

Nov 8, 2016
 
In today’s episode, we’re answering a question from our listener Haley: What are your thoughts on services before courses? This is one of our most frequently asked questions and one of the biggest misconceptions we’ve seen. We share why coaching and working with clients isn’t a requirement for selling your own courses and how to give yourself permission to do whatever you want to do with your business!
 
Topics Discussed in this Episode:
 
● Giving yourself permission (1:00)
 
● The benefits of coaching before selling a class (1:50)
 
● The cons of one-on-one coaching (3:25)
 
● Setting boundaries and making sacrifices (6:35)
 
● What if you don’t like working with clients? (8:10)
 
● Letting go of the “pay your dues” mentality (11:35)
 
● Enjoying (and being good at) your work (12:20)
 
● Just do it! (14:10)
 
VIEW THE SHOW NOTES: https://mariahcoz.com/14
SUBSCRIBE ON ITUNES: https://mariahcoz.com/itunes
SUBMIT A QUESTION: https://mariahcoz.com/ask
 
 
Nov 1, 2016
 
Many course creators feel like they’re trapped in the “launch to launch” cycle– constantly waiting for the income from their next launch to come in.
 
In this episode, we’re joined by Addi Ganley of AddiGanley.com and FrugalFanatic.com for a conversation on escaping this cycle by setting up streams of passive income. We discuss how to master affiliate marketing, the benefits of simplifying your courses and pricing them low, and how you can confidently ask your audience what products they truly want to purchase!
 
Check out Addi’s course, Passive Income Without a Product, completely free for listeners: http://www.addiganley.com/thefemshow
 
Topics Discussed in this Episode:
 
● Introducing Addi Ganley (01:30)
 
● Deciding to treat your blog like a business (04:30)
 
● Setting standards and monetizing Frugal Fantatic (05:25)
 
● When should I start an email list? (10:30)
 
● Trends in revenue jumps (11:30)
 
● Selling products in a “saving money” industry (12:20)
 
● Keeping it simple: Lessons learned from Addi’s first launch (15:20)
 
● How to survey your audience (19:40)
 
● Affiliate marketing: Breaking free from the launch-to-launch economy (23:25)
 
● Addi’s Pinaffiliate concept (29:50)
 
● Passive Income Without a Product (34:15)
 
● Struggles and challenges (36:50)
 
● Predictions and goals for the future (40:00)
 
VIEW THE SHOW NOTES: https://mariahcoz.com/13
SUBSCRIBE ON ITUNES: https://mariahcoz.com/itunes
SUBMIT A QUESTION: https://mariahcoz.com/ask
 
** Don’t Forget! ** If you liked this episode, please subscribe to tour podcast on iTunes, and leave a rating and a review. It might seem small, but reviews make a big impact and help us get more amazing guests for you and keep bringing you the best strategies and tools for free each week!
 
 
Oct 25, 2016

In this episode, we’re joined by Alex Tooby of AlexTooby.com. Alex is a master of turning a follower on Instagram into money in the bank, and she’s here to discuss her method to marketing on Instagram, how to cultivate the best feed for your business, and her top advice for beginners just starting out with online courses and Instagram.

 

SIGN UP FOR ALEX'S FREE INSTAGRAM COURSE HERE: http://alextooby.com/thefemshow

Topics Discussed in this Episode:

●“It was always my goal to make something for myself”: How Alex got started with Instagram and quit her full-time job (1:05)

● Social media consulting and niche-ing down (6:05)

● The secret to making money on Instagram (7:20)

● Men & Coffee (9:50)

● Income streams (12:20)

● Alex’s first launch (14:40)

● Launching her second course and creating a funnel (22:25)

● Doing price increases and relaunches (25:45)

● Strategies to launch (28:20)

● Tracking Instagram links (31:40)

● Post examples for promoting your business (33:10)

● Staying consistent on Instagram (39:25)

● “Just start somewhere”: Alex’s advice for beginners (44:15)

● Challenges and obstacles (46:40)

● Predictions for the future (49:30)

 

VIEW THE SHOW NOTES: https://mariahcoz.com/12

SUBSCRIBE ON ITUNES: https://mariahcoz.com/itunes

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** Don’t Forget! ** If you liked this episode, please subscribe to the podcast on iTunes, and leave a rating and a review. It might seem small, but reviews make a big impact and help us get more amazing guests for you and keep bringing you the best strategies and tools for free each week!

 

Oct 18, 2016
In this episode, we’re joined by Abby and Donnie Lawson, owners of http://justagirlandherblog.com/, to discuss how they transformed a small personal blog into a full-fledged business, complete with ebooks, webinars, and online courses.
 
We talk about their best marketing strategies for attracting the right audience, how to launch for the first time, dividing up responsibilities and getting organized, and how to decide which topics become ebooks and which topics become courses.
 
SIGN UP FOR THE FREE BUILD YOUR LAUNCH LIST COURSE HERE:
 
Topics Discussed in this Episode:
● Introducing Abby and Donnie Lawson (1:25)
 
● Making the leap to blogging full-time (4:30)
 
● Printables, emails, and coaching: How Abby and Donnie doubled their income in a month (6:50)
 
● Managing multiple income streams (8:40)
 
● Launching Book Boss (12:35)
 
● Pre-sales and increasing price points (20:00)
 
● What to do when your first course has 500 students (22:55)
 
● Attracting the right audience (25:20)
 
● Best marketing strategy: Webinars (28:55)
 
● Advice for launching your first course (32:30)
 
● Setting a date for your launch (36:45)
 
● Is this idea a course or an ebook? (37:35)
 
● Tips for writing an ebook (42:30)
 
● Abby and Donnie’s struggles (49:00)
 
● Predictions for the future (51:20)
 
 
 
VIEW THE SHOW NOTES: https://mariahcoz.com/11
SUBSCRIBE ON ITUNES: https://mariahcoz.com/itunes
SUBMIT A QUESTION: https://mariahcoz.com/ask
 
** Don’t Forget! **
If you liked this episode, please subscribe to the podcast on iTunes, and leave a rating and a review. It might seem small, but reviews make a big impact and help us get more amazing guests for you and keep bringing you the best strategies and tools for free each week!
Oct 11, 2016
In this episode, we’re answering a question we get really often: What is a signature course and why do I need one? We're explaining the differences between a regular course and a signature course, the benefits and side effects of being known for your course, and the top misconceptions surrounding creating and selling a signature course.
 
Topics Discussed in this Episode:
 
●Why should I create a signature course? (00:50)
 
●Characteristics of a signature course (04:20)
 
●Having ONE signature course: Launch benefits (17:00)
 
●Common misconceptions (20:00)
 
●Is a signature course evergreen? (23:35)
 
●The benefits of doing less: Defining your signature course (26:40)
 
VIEW THE SHOW NOTES: https://mariahcoz.com/10
SUBSCRIBE ON ITUNES: https://mariahcoz.com/itunes
SUBMIT A QUESTION: https://mariahcoz.com/ask
 
** Don’t Forget! ** If you liked this episode, please subscribe to the podcast on iTunes, and leave a rating and a review. It might seem small, but reviews make a big impact and help us get more amazing guests for you and keep bringing you the best strategies and tools for free each week!
 
 
Oct 4, 2016

Today’s guest is Ankur Nagpal, founder of Teachable.com, a course hosting and creation platform that we’ve loved and used for all of our recent courses. We discuss the insights Ankur has gathered from his position beside the scenes of running and selling thousands of courses on Teachable, metrics and data you can use to measure the success of your course, and his predictions for the future of course creation.

Visit Teachable here: https://teachable.com/welcome/mariah-coz

Topics Discussed in this Episode:

● Introducing Ankur Nagpal (1:05)

● The origins of Teachable (4:00)

● How do you market your first launch? Top tips and mistakes to avoid (10:50)

● What makes a course successful? (17:15)

● Pricing your course for a targeted audience (21:45)

● Course completion rates: Are they something to worry about? (25:20)

● The gimmick of gamifying your course (28:25)

● Ankur’s favorite weird courses on Teachable and embracing your niche (32:35)

● Leaderboards and transparency on Teachable (36:35)

● Ankur’s challenges and goals for Teachable (38:30)

● Predictions for the future of course creation (41:40)

● What’s next for Teachable? (49:05)

 

VIEW THE SHOW NOTES: https://mariahcoz.com/9

SUBSCRIBE ON ITUNES: https://mariahcoz.com/itunes

SUBMIT A QUESTION: https://mariahcoz.com/ask

JOIN OUR COMMUNITY: https://mariahcoz.com/community

 

** Don’t Forget! ** If you liked this episode, please subscribe to the podcast on iTunes, and leave a rating and a review. It might seem small, but reviews make a big impact and help us get more amazing guests for you and keep bringing you the best strategies and tools for free each week!

Sep 27, 2016

In this episode, we’re answering one of the most frequently asked questions from our Facebook Group: Why would anyone pay for my course when there’s so much information available online for free? While all of the free content available on blogs, Youtube channels, and Pinterest might make creating and selling your own course feel silly, we’re living proof that customers will happily pay for your expertise! We share our five main reasons why people buy online courses, and how being confident in your own story is the key to attracting the perfect audience.

 

Topics Discussed in this Episode:

● Why would anyone pay for my course when there’s so much information available online for free? (00:35)

● Reason #1: Information overload (03:35)

● Reason #2: Time is valuable (06:45)

● Reason #3: Finding a community (10:05)

● Reason #4: It’s all about you (13:20)

● Reason #5: Put some skin in the game (20:40)

VIEW THE SHOW NOTES: https://mariahcoz.com/8

SUBSCRIBE ON ITUNES: https://mariahcoz.com/itunes

SUBMIT A QUESTION: https://mariahcoz.com/ask

JOIN OUR COMMUNITY: https://mariahcoz.com/community

** Don’t Forget! ** If you liked this episode, please subscribe to the podcast on iTunes, and leave a rating and a review. It might seem small, but reviews make a big impact and help us get more amazing guests for you and keep bringing you the best strategies and tools for free each week!

Sep 20, 2016

Today’s guest is Adrienne Dorison from adriennedorison.com, a success strategist, entrepreneur, and host of the podcast The School of Self-Mastery. We discuss how Adrienne quit her day job, launched a 6-figure course, and paid off her student loan debt – all while starting with a tiny list. Prepare to be inspired! 

 

Topics Discussed in this Episode: 

  • Introducing Adrienne Dorison (1:25) 
  • Why effort doesn’t equal progress (3:35) 
  • Self-sabotage and fear (10:50) 
  • Why Adrienne started her business and how she transitioned (12:40) 
  • Adrienne’s first launch (19:15) 
  • Building confidence in charging for your content (25:00) 
  • Transitioning from a free challenge to a paid course (30:45) 
  • Making time for the hustle (36:00) 
  • Working with and benefits of a little list (43:00) 
  • Launching when you’re ready, not when you have a big list (56:30) 
  • Adrienne’s struggles in business (1:08:50) 
  • Predictions for the future of course creation (1:12:15) 
 

 

 

VIEW THE SHOW NOTES: https://mariahcoz.com/7

SUBSCRIBE ON ITUNES: https://mariahcoz.com/itunes

SUBMIT A QUESTION: https://mariahcoz.com/ask

JOIN OUR COMMUNITY: https://mariahcoz.com/community

 

** Don’t Forget! ** If you liked this episode, please subscribe to the podcast on iTunes, and leave a rating and a review. It might seem small, but reviews make a big impact and help us get more amazing guests for you and keep bringing you the best strategies and tools for free each week!

Sep 13, 2016

In this episode, we’re answering Nancy’s question: “Let’s talk about summer launches. Will it hurt to have a summer launch or should I wait until the fall?”   

 

Timing a launch is a common source of anxiety for course creators, but it’s way less complicated than it seems! We discuss why the audience of your course plays the biggest role in deciding the season of your launch, and the pros and cons of launching in the summer versus the winter.  

 

If you like to see things visually mapped out, download our free worksheet to help you figure out the best time to launch your show!: https://mariahcoz.com/6

 

Topics Discussed in this Episode: 

  • Does launch time matter? (00:35) 
  • Timing your launch to fit your audience’s needs (2:05) 
  • Benefits of a summer launch (6:20) 
  • Why you shouldn’t stress about a winter launch (8:20) 
  • Timing your first launch (11:30) 
 

 

VIEW THE SHOW NOTES: https://mariahcoz.com/6

SUBSCRIBE ON ITUNES: https://mariahcoz.com/itunes

SUBMIT A QUESTION: https://mariahcoz.com/ask

JOIN OUR COMMUNITY: https://mariahcoz.com/community

 

**Don't Forget!** If you liked this episode, please subscribe to the podcast on iTunes, and leave a rating and a review. It might seem small, but reviews make a big impact and help us get more amazing guests for you and keep bringing you the best strategies and tools for free each week!

 

 
Sep 13, 2016

In this episode, we’re answering Nancy’s question: “Let’s talk about summer launches. Will it hurt to have a summer launch or should I wait until the fall?”   

Timing a launch is a common source of anxiety for course creators, but it’s way less complicated than it seems! We discuss why the audience of your course plays the biggest role in deciding the season of your launch, and the pros and cons of launching in the summer versus the winter.  

 

If you like to see things visually mapped out, download our free worksheet to help you figure out the best time to launch your show. https://mariahcoz.com/6

 

Topics Discussed in this Episode: 

  • Does launch time matter? (00:35) 
  • Timing your launch to fit your audience’s needs (2:05) 
  • Benefits of a summer launch (6:20) 
  • Why you shouldn’t stress about a winter launch (8:20) 
  • Timing your first launch (11:30) 

 

VIEW THE SHOW NOTES: https://mariahcoz.com/6

SUBSCRIBE ON ITUNES: https://mariahcoz.com/itunes

SUBMIT A QUESTION: https://mariahcoz.com/ask

JOIN OUR COMMUNITY: https://mariahcoz.com/community

**Don't Forget!** If you liked this episode, please subscribe to the podcast on iTunes, and leave a rating and a review. It might seem small, but reviews make a big impact and help us get more amazing guests for you and keep bringing you the best strategies and tools for free each week!

 
Sep 6, 2016

On this episode we’re joined by Sarah Morgan, blogger and online course creator at xoSarah.com. We discuss how to make your transition from client work to course creation as easy as possible, the true reality of running multiple online courses, outsourcing, niches, and creating courses on a level system.

  

Topics Discussed in this Episode: 

  • Introducing Sarah Morgan (2:20) 
  • How Sarah transitioned from client work to generating passive income (6:15) 
  • Sarah’s products and income streams (8:50) 
  • Why everyone wants to create an e-book (12:20) 
  • Should I simplify my courses? (15:00) 
  • Topic-based courses vs step-by-step classes (17:37) 
  • The evolution of a course: Badass Babes and beyond (23:20) 
  • Why having a simplified course load is better than the “launch high” (32:20) 
  • Emotional connection and sunk cost (35:48) 
  • Why outsourcing can be tricky (37:05) 
  • Sarah’s predictions for the future (43:45) 
  • Benefits of tiered courses and Facebook groups (45:20) 
  • Staying loyal to your niche (50:40) 
  • What’s next for Sarah Morgan? (56:30) 

 VIEW THE SHOW NOTES: https://mariahcoz.com/5

SUBSCRIBE ON ITUNES: https://mariahcoz.com/itunes

SUBMIT A QUESTION: https://mariahcoz.com/ask

JOIN OUR COMMUNITY: https://mariahcoz.com/community

 

** Don’t Forget! ** If you liked this episode, please subscribe to the podcast on iTunes, and leave a rating and a review. It might seem small, but reviews make a big impact and help us get more amazing guests for you and keep bringing you the best strategies and tools for free each week!

 
Aug 30, 2016

In this episode, we're answering two questions all about picking the right topic for your course:

 

1. Emily asked "how do I pick my first course to make when I have three different topics that I'm extremely passionate about?"  

 

2. Raven asked “What do we do if two completely different course ideas we've put out to followers are both getting the same amount of popular responses? How do I choose which one to pursue?”  

 

Be sure to listen to this episode to hear all about our fail-proof criteria for picking a course topic! 

 

If you like to see things visually mapped out, download our worksheet to help you figure out which of your ideas will be the most successful!: https://mariahcoz.com/4

  

The Preliminary Steps:

  • Read our blog post, 5 Fail-Proof Strategies for Finding Your Profitable Course Topic and Idea, to help you think of course ideas: https://mariahcoz.com/blog/profitable...
  • Check in with yourself. Which topic are you really drawn to?
  • Pick the “low-hanging fruit.” Megan describes this as choosing the easiest topic to produce -- one that doesn’t take resources and skills that you don’t have, such as fancy microphones or professional backdrops. Save the complicated courses for when you have the experience and funds to support it!

The Fail-Proof Criteria:

  • How easy is this idea for you to execute? Using the tools you already have available, think about which idea is going to be the easiest for you to create at this exact moment
  • Do you have an advantage in one topic that you don’t have in a another? Maybe you’ve already written blog posts or posted videos on one of your topics that you can use as a starting point for your course, but you’d have to start from scratch with your other ideas. Use the resources you have available to get started!
  • How affordable would it be to create this course? Don’t pick the course topic that requires a hefty investment to buy the technology and equipment to produce it.
  • How quickly can you complete this course? You want to start making money and gaining experience as fast as possible, so think about which idea you can launch the quickest. Don’t let insecurity and first-time jitters hold you back.
  • Is there an identifiable audience for this course? Write down an actual number for how many blogs, influencers, subreddits, and Facebook Groups already exist for your idea. We went in depth on how to find your students in Episode One, check it out if you haven’t already!

The key to all of this is selecting the course idea that you’re the most excited to promote and would be happy to build a reputation on. As Megan puts it, “If you don’t want to be known for it, don’t sell a course on it!”

VIEW THE SHOW NOTES: https://mariahcoz.com/4

SUBSCRIBE ON ITUNES: https://mariahcoz.com/itunes

SUBMIT A QUESTION: https://mariahcoz.com/ask

JOIN OUR COMMUNITY: https://mariahcoz.com/community

** Don’t Forget! ** If you liked this episode, please subscribe to the podcast on iTunes, and leave a rating and a review. It might seem small, but reviews make a big impact and help us get more amazing guests for you and keep bringing you the best strategies and tools for free each week!

Aug 25, 2016

The question in this weeks episode is from Nancy who asked whether you need to actually blog to have a successful online course. The short answer is that you don't have to blog to have a successful online course.

In today's episode we break this down with 8 ways you can have an alternative to blogging to create a successful online presence.

  • Podcasting - Some people are audio learners and express their ideas better out loud than they do on paper. If you're one of those people start a podcast and reach your audience through regular audio content on your topic.
  • Newsletter - Exclusive content only delivered via email. No blog, no website, just great content sent to your inbox. Webinars - Doing regular webinars is a great way to connect with your audience and establish your authority on your topic. Webinars are also a great way to build your email list.
  • Guest Posting - Linking your guest posts back to your signature pieces of content is a great way to build your list and reputation with the audience your'e guest posting on. It's a great way to drive a bunch of traffic to your funnel immediately before your next launch.
  • Live Streaming - Whether it's Periscope, Facebook Live, or another platform this is a great way to connect with your audience in a more realtime manner than blogging. The big difference between this and a webinar is the real time nature of the medium and how that content structure is more casual and spontaneous.
  • Instagram - Microblogging platforms are another great way to provide insight into what you're up to and share that aspect of your life with your followers. These short snippets are so much easier to put out daily than a giant blog post every week. The key here again is to bridge that audience back to your email list.
  • Medium - A blogging platform that has the social sharing aspect built in. The virality potential of Medium is a great way to get your message out to new aspects of your target audience. YouTube - YouTube is the 2nd largest search engine in the world. Don't foresake the potential of YouTube to grow your digital footprint. Just like Podcasting it doesn't have to be perfect for you to get started. The big key is to get your content out there, and iterate from there.
  • The key to all of these is to have a single incredible piece of signature content - whether it's an ebook, an email course, or a video series, create that memorable piece that everyone will remember you by.

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Aug 22, 2016

 

Welcome to our podcast! Tune in to learn everything you need to know about creating, launching, and selling your own online courses.

On this episode of the podcast we’re joined by social media mogul Caitlin Bacher. After working as a freelance social media marketer and consultant, Caitlin took a chance and launched her own online courses. She is now the owner and CEO of a 6-figure business!

We discuss why you should create your own Facebook Group, the importance of trusting your intuition and taking chances, and how to maximize your profits while working five hours a day.

This is a hugely valuable episode if you want to make a living selling courses!

Topics Discussed in this Episode:

  • Introducing Caitlin Bacher (1:30)
  • Committing to an idea and trusting your intuition (7:30)
  • Tuning into how you work best (10:40)
  • How Caitlin transitioned from consulting to selling courses (12:00)
  • Income streams creating a new course versus selling a current one (20:00)
  • “I can’t start a Facebook Group because…”: Working past excuses (25:50)
  • Why start a FB Group? (28:00)
  • Testing out Groups without committing fully 30 day marketing schemes (33:00)
  • Balancing paid courses with free FB Groups (35:00)
  • Juggling multiple communities on different platforms (42:00)
  • Why you shouldn’t rely on Facebook alone (44:15)
  • Caitlin’s tips for starting from scratch  (46:25)
  • Pushing past fear (49:20)
  • How to think like a CEO (55:45)
  • Caitlin’s predictions for the future (01:01)

 

Resources Discussed in this Episode:

  • Edgar Periscope CaitlinBacher.com
  • The Ultimate Checklist for Facebook Group Hosts
  • Fab Facebook Groups
  • Caitlin's Facebook Group
  • You can also follow her on Snapchat @caitlinbacher

 

VIEW THE SHOW NOTES: https://mariahcoz.com/2

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** Don’t Forget! ** If you liked this episode, please subscribe to the podcast on iTunes, and leave a rating and a review. It might seem small, but reviews make a big impact and help us get more amazing guests for you and keep bringing you the best strategies and tools for free each week!

Aug 19, 2016
 
Welcome our podcast! Tune in and learn everything you need to know about creating, launching, and selling your own online courses.
 
On today’s episode, we discuss how to find the right students for your courses by finding and infiltrating social media groups, and how to then capture the attention of your potential community.
 

Topics Discussed in this Episode: 

  • Starting from scratch: Infiltrate and capture (0:00) 
  • Using forums and Facebook Groups to find community (04:50) 
  • Marketing on Reddit (11:35) 
  • Tapping into someone else’s audience: Vertical Market Partners (16:30) 
  • Why finding an audience is step one to course creation (20:30) 

Resources Discussed in this Episode: 

 

VIEW THE SHOW NOTES: https://mariahcoz.com/1
SUBMIT YOUR QUESTION: https://mariahcoz.com/podcast-ask
 
** Don’t Forget! ** If you liked this episode, please subscribe to the podcast on iTunes, and leave a rating and a review. It might seem small, but reviews make a big impact and help us get more amazing guests for you and keep bringing you the best strategies and tools for free each week!

 

 
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