| Sprint With Us! Launch Before Black Friday and Let Mariah Promote You (Thank you to our sponsor and partner, Skool!) 🤩 Want to launch something before Black Friday/Cyber Monday (the biggest sales weekend of the year?) 😍 Want to get out of your own way and take imperfect action with us? 😄 Want Mariah to promote your new free group or paid offer link to our audience, meaning more visibility for your biz before the end of the year?
A couple weeks ago, I had an idea (love it when that happens) What if instead of motivating people to take action with run of the mill bonuses or “rah rah” cheerleading, we did something REALLY valuable for our Monetize members that would actually boost their business? What if we really inspired people to take imperfect action NOW, together, and be rewarded for that? The idea for our upcoming Skool Sprint was born (and ALL Monetize members are welcome to participate!) 💭 I thought, “what if we all worked together on launching either a free group, paid subscription or paid digital product before Black Friday - and then *I* can actually promote and share all those awesome groups and offers with *my* audience??” So that’s what we’re doing! So, do you want me to promote your free group or paid offer to my audience?
Here’s how it’s going to work: ✅ You join Monetize, where you will create + prepare to launch either a free group or paid offer (subscription or one-time purchase digital product) in about 3 weeks, using our step-by-step tools, templates, checklists, and trainings that make it as simple as humanly possible ✅ You will submit a link to your offer/group to be included in a blog post that will be promoted to our audience (there’s a deadline to submit your link by). We welcome both B2C and B2B products! ✅ I will promote that post to my email list, on social media, and in the Creator Party community (tens of thousands of people combined, to an audience with a huge variety of interests!) All of this is happening before Black Friday, so you’ll have something super high value to offer for the biggest business weekend of the year! The 3-week sprint *officially* kicks off October 23rd in the Monetize community. However, the sooner you join, the more time you will have to get your free or paid offer put together and prepped - so I recommend you start right now.
Get a head start and join us today to start your Sprint!
Important details:
Join our FREE community, Creator Party, today: request access here. Inside the community, you can unlock premium courses by being part of the conversation. You earn points by contributing to the community to unlock access to courses about: 💰 Monetizing your content as a creator with paid communities, digital products and courses 💎 Maintaining a diamond-sharp CEO mindset 🗓️ Planning your revenue and audience growth as a course creator 📝 Content marketing templates for your videos, podcasts, emails and posts that attract perfect fit customers ⭐ Launch debriefs, exclusive workshops, and so much more! Join our FREE community, Creator Party, today: request access here. 💗Thank you to our sponsor and partner, Skool! This group is brought to you by Skool - the community platform for creators. If you’d like to learn more and see it in action and how we use Skool, join our Creator Party community today. RESOURCES MENTIONED: SUBSCRIBE ON YOUR FAVORITE PLATFORM: Spotify SUBMIT YOUR QUESTION: |
In this episode and video, I’m sharing with you a lesson from my program, Monetize! It’s all about different models for monetizing as a creator with your own offers - the pros and cons of subscriptions vs one-time purchase products, examples of both, and how they can work together.
Listen to the audio on the podcast or watch the video here.
⭐ Join us for our Sprint, launch before Black Friday/Cyber Monday and Mariah will promote you to our audience! Learn more here.
I invite you to join my free Creator Party community so that you can keep the conversation going. We do Podcast Chats where I answer questions about each episode, and we have a deeper discussion on the themes we explore on the podcast.
In this episode and video:
-
The two core models for monetizing with your own products as a creator
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Why creators should have at least one revenue stream that they own (other than sponsors or affiliates)
-
The difference between selling one-time purchase products and recurring revenue subscriptions, and who is suited to each
-
Examples of each for different niches
-
How to combine both of these models into one powerful ecosystem
-
Choosing the model to start with that fits your personality and goals
Join our FREE community, Creator Party, today: request access here.
Inside the community, you can unlock premium courses by being part of the conversation.
You earn points by contributing to the community to unlock access to courses about:
💰 Monetizing your content as a creator with paid communities, digital products and courses
💎 Maintaining a diamond-sharp CEO mindset
🗓️ Planning your revenue and audience growth as a course creator
📝 Content marketing templates for your videos, podcasts, emails and posts that attract perfect fit customers
⭐ Launch debriefs, exclusive workshops, and so much more!
Join our FREE community, Creator Party, today: request access here.
💗Thank you to our sponsor and partner, Skool!
This group is brought to you by Skool - the community platform for creators. If you’d like to learn more and see it in action and how we use Skool, join our Creator Party community today.
RESOURCES MENTIONED:
SUBSCRIBE ON YOUR FAVORITE PLATFORM:
Amazon Music/Audible
Spotify
VIEW THE SHOW NOTES:
https://www.fearlessceo.co/blog/recurring-revenue
SUBMIT YOUR QUESTION:
https://www.fearlessceo.co/podcast
In this episode, I’m answering your questions about how I plan my schedule and structure my workweek as a creator and business owner. This is Part 2 of a 2-Part series showing you my unique approach to planning my months > weeks > days and how I manage my tasks without any “productivity apps”.
I’m answering all your follow up questions about how I get through the boring tasks, how I plan for low-energy seasons, and more!
Listen to the podcast or watch the video here.
I invite you to join my free Creator Party community so that you can keep the conversation going. We do Podcast Chats where I answer questions about each episode, and we have a deeper discussion on the themes we explore on the podcast.
In this episode:
-
My “must-do” tasks for the week
-
My top 3 priorities every week
-
How I balance structured work and spontaneous ideas
-
How I translate the Map Your Model practice into my monthly, weekly and daily actions
-
How to plan around low energy seasons in your business
-
My thoughts on if newer business owners can have 3-4 day workweeks and be successful
-
How to build in buffer for reactive tasks that pop up
-
How my schedule changes seasonally
-
If I use any apps or tools to be more “productive” (hint: I don’t)
Join our FREE community, Creator Party, today: request access here.
Inside the community, you can unlock premium courses by being part of the conversation.
You earn points by contributing to the community to unlock access to courses about:
💰 Monetizing your content as a creator with paid communities, digital products and courses
💎 Maintaining a diamond-sharp CEO mindset
🗓️ Planning your revenue and audience growth as a course creator
📝 Content marketing templates for your videos, podcasts, emails and posts that attract perfect fit customers
⭐ Launch debriefs, exclusive workshops, and so much more!
Join our FREE community, Creator Party, today: request access here.
💗Thank you to our sponsor and partner, Skool!
This group is brought to you by Skool - the community platform for creators. If you’d like to learn more and see it in action and how we use Skool, join our Creator Party community today.
RESOURCES MENTIONED:
SUBSCRIBE ON YOUR FAVORITE PLATFORM:
Amazon Music/Audible
Spotify
VIEW THE SHOW NOTES:
https://www.fearlessceo.co/blog/my-schedule-part-2
SUBMIT YOUR QUESTION:
https://www.fearlessceo.co/podcast
In this episode and video, I’m sharing a detailed breakdown of how I structure and plan my work weeks and schedule as a business owner and creator. This is Part 1 of a 2-Part series showing you my unique approach to planning my months > weeks > days and how I manage my tasks without any “productivity apps”.
I’m walking you through my Google Doc system for managing my day to day tasks and projects, as a tiny team built for independent work.
I highly recommend you watch the video showing the full walkthrough, but we’ve also made the audio available on the podcast.
I invite you to join my free Creator Party community so that you can keep the conversation going. We do Podcast Chats where I answer questions about each episode, and we have a deeper discussion on the themes we explore on the podcast.
In this video:
-
Why I aim to work 3 to 4 days a week
-
My “anti-schedule” approach to my work week that is all about creating space for energizing work
-
Walk through 3 months of my schedule day-to-day over my shoulder (watch the video!)
-
Why I don’t use any productivity apps, and how I set everything up in Google Docs
-
What a launch week looks like vs. a regular workweek
-
Why I don’t really have an ideal schedule
-
How I build out my months > weeks > days on the calendar
Join our FREE community, Creator Party, today: request access here.
Inside the community, you can unlock premium courses by being part of the conversation.
You earn points by contributing to the community to unlock access to courses about:
💰 Monetizing your content as a creator with paid communities, digital products and courses
💎 Maintaining a diamond-sharp CEO mindset
🗓️ Planning your revenue and audience growth as a course creator
📝 Content marketing templates for your videos, podcasts, emails and posts that attract perfect fit customers
⭐ Launch debriefs, exclusive workshops, and so much more!
Join our FREE community, Creator Party, today: request access here.
💗Thank you to our sponsor and partner, Skool!
This group is brought to you by Skool - the community platform for creators. If you’d like to learn more and see it in action and how we use Skool, join our Creator Party community today.
RESOURCES MENTIONED:
SUBSCRIBE ON YOUR FAVORITE PLATFORM:
Amazon Music/Audible
Spotify
VIEW THE SHOW NOTES:
https://www.fearlessceo.co/blog/my-schedule-part-1
SUBMIT YOUR QUESTION:
https://www.fearlessceo.co/podcast
In this episode, I’m sharing my overall brand + biz plan for this upcoming season - with a focus on regular recurring activities for sales, content marketing, and a simple weekly cadence.
Now that the initial Monetize pilot launch is wrapped up and Monetize is now open for people to join every day, my focus is shifting to the ongoing marketing plan for welcoming new members to our paid product consistently.
My big focus is on a very simple “system” that is just sharing high value content 1-2x per week, linking to my paid products from there, and selling organically for now.
I invite you to join my free Creator Party community so that you can keep the conversation going. We do Podcast Chats where I answer questions about each episode, and we have a deeper discussion on the themes we explore on the podcast.
In this episode:
-
The 3 pillars I’m focusing my marketing energy on now (podcast, newsletter + community)
-
Why I want to create a newly revamped, branded newsletter to round out my content strategy
-
The community flywheel feedback loop and how I have endless content ideas
-
Building out my updated Hologram database (my content repurposing system)
-
Designing a sustainable “content > sales” system that fits within my 3-day workweek
-
My approach to getting organized
-
I constantly go back and forth about the naming of the components of my brand
-
Why you don’t have to do any of this perfectly to be successful (seriously, I fly by the seat of my pants most of the time!)
Join our FREE community, Creator Party, today: request access here.
Inside the community, you can unlock premium courses by being part of the conversation.
You earn points by contributing to the community to unlock access to courses about:
💰 Monetizing your content as a creator with paid communities, digital products and courses
💎 Maintaining a diamond-sharp CEO mindset
🗓️ Planning your revenue and audience growth as a course creator
📝 Content marketing templates for your videos, podcasts, emails and posts that attract perfect fit customers
⭐ Launch debriefs, exclusive workshops, and so much more!
Join our FREE community, Creator Party, today: request access here.
💗Thank you to our sponsor and partner, Skool!
This group is brought to you by Skool - the community platform for creators. If you’d like to learn more and see it in action and how we use Skool, join our Creator Party community today.
RESOURCES MENTIONED:
SUBSCRIBE ON YOUR FAVORITE PLATFORM:
Amazon Music/Audible
Spotify
VIEW THE SHOW NOTES:
https://www.fearlessceo.co/blog/sales-from-content
SUBMIT YOUR QUESTION:
https://www.fearlessceo.co/podcast
In this episode, I’m sharing why we chose to go with a subscription type pricing structure for our new offer, Monetize, (subscription meaning you can sign up, cancel anytime, come back anytime) rather than the typical payment plan or pay in full options.
I invite you to join my free Creator Party community so that you can keep the conversation going. We do Podcast Chats where I answer questions about each episode, and we have a deeper discussion on the themes we explore on the podcast.
In this episode:
-
Why we chose to create Monetize as a monthly subscription
-
The simple subscription offer I was designing *before* Monetize became a thing, to give you an example
-
My fears and hesitations around a subscription vs. payment plan structure
-
How I think it will impact revenue, for better or for worse
-
How embracing simplicity and enoughness changed my perspective on what a subscription had to look like
-
How a subscription type offer fits in with my vision for my evolving ecosystem of various offers
-
Certain types of offers make sense as a subscription and some don’t
-
The 3 specific things I’m focusing on to make this subscription a success
-
Answering your biggest questions about subscription offers
Join our FREE community, Creator Party, today: request access here.
Inside the community, you can unlock premium courses by being part of the conversation.
You earn points by contributing to the community to unlock access to courses about:
💰 Monetizing your content as a creator with paid communities and online courses
💎 Maintaining a diamond-sharp CEO mindset
🗓️ Planning your revenue and audience growth as a course creator
📝 Content marketing templates for your videos, podcasts, emails and posts that attract perfect fit customers
⭐ Launch debriefs, exclusive workshops, and so much more!
Join our FREE community, Creator Party, today: request access here.
💗Thank you to our sponsor and partner, Skool!
This group is brought to you by Skool - the community platform for creators. If you’d like to learn more and see it in action and how we use Skool, join our Creator Party community today.
RESOURCES MENTIONED:
SUBSCRIBE ON YOUR FAVORITE PLATFORM:
Amazon Music/Audible
Spotify
VIEW THE SHOW NOTES:
https://www.fearlessceo.co/blog/payment-plans-vs-subscriptions
SUBMIT YOUR QUESTION:
https://www.fearlessceo.co/podcast
In this episode, I’m sharing more creative monetization ideas for creators - specifically with a focus on more high ticket, high touch, premium offers that can work as either a one time purchase or a subscription recurring revenue model. If you love high touch delivery, working with less clients but in a closer capacity, if you love coaching and giving personal feedback, you’ll get lots of ideas. If you have a smaller audience and need more low volume but premium priced ideas, this is perfect for you.
This is part 3 in a 3-part series, so definitely listen to the first 2 parts if you haven’t, for tons of fresh, new ideas for monetizing your business and audience that will get your gears turning.
I invite you to join my free Creator Party community so that you can keep the conversation going. We do Podcast Chats where I answer questions about each episode, and we have a deeper discussion on the themes we explore on the podcast.
In this episode:
-
Why we are tempted to include “everything and the kitchen sink” in our high ticket offer, when really keeping it simple is what our clients want
-
How I’ve embraced a “less is more” approach, having built a super “all inclusive” huge program before
-
How to make your premium offer stand out by making 1-2 key components the star of the show
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Giving you the permission you didn’t know you needed to do less, focus on just your zone of genius, and stop stuffing things you don’t even like into your programs
-
What clients are really looking for in a premium, high touch offer now
-
The unexpected opportunities in being laser focused on a simple high touch offer (referral partners and collabs, yay!)
-
3 concrete, unique high ticket subscription offers you can create and how to structure them (with examples)
Join our FREE community, Creator Party, today: request access here.
Inside the community, you can unlock premium courses by being part of the conversation.
You earn points by contributing to the community to unlock access to courses about:
💰 Monetizing your content as a creator with paid communities and online courses
💎 Maintaining a diamond-sharp CEO mindset
🗓️ Planning your revenue and audience growth as a course creator
📝 Content marketing templates for your videos, podcasts, emails and posts that attract perfect fit customers
⭐ Launch debriefs, exclusive workshops, and so much more!
Join our FREE community, Creator Party, today: request access here.
💗Thank you to our sponsor and partner, Skool!
This group is brought to you by Skool - the community platform for creators. If you’d like to learn more and see it in action and how we use Skool, join our Creator Party community today.
RESOURCES MENTIONED:
SUBSCRIBE ON YOUR FAVORITE PLATFORM:
Amazon Music/Audible
Spotify
VIEW THE SHOW NOTES:
https://www.fearlessceo.co/blog/premium-subscription-offers
SUBMIT YOUR QUESTION:
https://www.fearlessceo.co/podcast
In this episode, I am sharing 5 creative monetization ideas for creators - specifically with a focus on subscription type products that can create recurring revenue (although, all of them can be adapted into one-time purchase type digital products as well).
This episode will inspire you and give you so many fresh ideas for offers you could create that aren’t just “more video courses”. This is part 2 in a 3-part series, so definitely keep listening for more ideas.
I invite you to join my free Creator Party community so that you can keep the conversation going. We do Podcast Chats where I answer questions about each episode, and we have a deeper discussion on the themes we explore on the podcast.
In this episode:
-
5 unique ideas for high-value, low-lift subscription products that are based on how you like to create content with lots of real examples
-
How adding a community element with conversations and Q&A threads adds so much value to any subscription offer
-
The types of subscription offers you can create even if you’re not a subject matter expert (or if you’d like to redefine your role in your business)
-
Exploring the world of alternative monetization ideas for recurring revenue, like paid private podcasts, premium paid newsletters, the monthly DIY “project plan” concept (this one is so fun), swipe file libraries and how “curator” personality types can provide massive value in a paid offer
-
Get your gears turning about fun, unique ways you could monetize as a creator that work for your energy, your zone of genius, and your skills
Join our FREE community, Creator Party, today: request access here.
Inside the community, you can unlock premium courses by being part of the conversation.
You earn points by contributing to the community to unlock access to courses about:
💰 Monetizing your content as a creator with paid communities and online courses
💎 Maintaining a diamond-sharp CEO mindset
🗓️ Planning your revenue and audience growth as a course creator
📝 Content marketing templates for your videos, podcasts, emails and posts that attract perfect fit customers
⭐ Launch debriefs, exclusive workshops, and so much more!
Join our FREE community, Creator Party, today: request access here.
💗Thank you to our sponsor and partner, Skool!
This group is brought to you by Skool - the community platform for creators. If you’d like to learn more and see it in action and how we use Skool, join our Creator Party community today.
RESOURCES MENTIONED:
SUBSCRIBE ON YOUR FAVORITE PLATFORM:
Amazon Music/Audible
Spotify
VIEW THE SHOW NOTES:
https://www.fearlessceo.co/blog/recurring-revenue-for-creators
SUBMIT YOUR QUESTION:
https://www.fearlessceo.co/podcast
In this episode, I am sharing my growing obsession with brainstorming creative, unique monetization ideas that go beyond the typical “online course” or coaching program - I promise this series of episodes will inspire you and give you so many fresh ideas for offers you could create.
This is part 1 in a 3-part series, so definitely keep listening for tons of fresh, new ideas for monetizing your business and audience that are definitely going to get your gears turning (and hopefully reduce the overwhelming feeling like you need to create a huge course to make sales).
I invite you to join my free Creator Party community so that you can keep the conversation going. We do Podcast Chats in there where I answer questions about each episode, and we have a deeper discussion on the themes we explore on the podcast.
In this episode:
-
Why simplifying and streamlining your product delivery and format can actually help you stand out in a saturated market of courses and coaching programs that all look and sound the same
-
How creators inadvertently get taken out of their zone of genius when they go to create paid, premium products - thinking they need to create something in a different format in order to sell it (and what to do instead)
-
What I noticed about my own habits online with content consumption and realized this was a bigger pattern happening in the education industry as a whole
-
Why you need to pay more attention when people say they would pay for just one core component of your offer, and how to turn that into its own product
-
Introduction to our 3-part series on creative monetization ideas for creators
Join our FREE community, Creator Party, today: request access here.
Inside the community, you can unlock premium courses by being part of the conversation.
You earn points by contributing to the community to unlock access to courses about:
💰 Monetizing your content as a creator with paid communities and online courses
💎 Maintaining a diamond-sharp CEO mindset
🗓️ Planning your revenue and audience growth as a course creator
📝 Content marketing templates for your videos, podcasts, emails and posts that attract perfect fit customers
⭐ Launch debriefs, exclusive workshops, and so much more!
Join our FREE community, Creator Party, today: request access here.
💗Thank you to our sponsor and partner, Skool!
This group is brought to you by Skool - the community platform for creators. If you’d like to learn more and see it in action and how we use Skool, join our Creator Party community today.
RESOURCES MENTIONED:
SUBSCRIBE ON YOUR FAVORITE PLATFORM:
Amazon Music/Audible
Spotify
VIEW THE SHOW NOTES:
https://www.fearlessceo.co/blog/creator-monetization-ideas
SUBMIT YOUR QUESTION:
https://www.fearlessceo.co/podcast
All The Details About My New Product, "Monetize With Mariah"
In this episode, I am sharing all the details about my upcoming product “MONETIZE” with Mariah. I’m sharing the audio from my new product tour, and a little behind the scenes details too.
I highly recommend you watch the full video in the Creator Party group here, and ask your questions on that thread!
In this episode:
-
What my new product + program + community experience includes
-
Showing you exactly what’s inside (no surprises!)
-
Revealing the pricing (super accessible!)
-
Showing you the platform it’s built on, Skool, which you actually get a free account *included* when you join Monetize with Mariah
-
The launch dates (we’ll have special bonuses available for anyone who joins between Sept 11 - Sept 14)
-
The launch bonuses (a live group mastermind call with me, and a launch debrief!)
Join our FREE community, Creator Party, today: request access here.
Inside the community, you can unlock premium courses by being part of the conversation.
You earn points by contributing to the community to unlock access to courses about:
💰 Monetizing your content as a creator with paid communities and online courses
💎 Maintaining a diamond-sharp CEO mindset
🗓️ Planning your revenue and audience growth as a course creator
📝 Content marketing templates for your videos, podcasts, emails and posts that attract perfect fit customers
⭐ Launch debriefs, exclusive workshops, and so much more!
Join our FREE community, Creator Party, today: request access here.
💗Thank you to our sponsor and partner, Skool!
This group is brought to you by Skool - the community platform for creators. If you’d like to learn more and see it in action and how we use Skool, join our Creator Party community today.
RESOURCES MENTIONED:
SUBSCRIBE ON YOUR FAVORITE PLATFORM:
Amazon Music/Audible
Spotify
VIEW THE SHOW NOTES:
https://www.fearlessceo.co/blog/monetize-tour
SUBMIT YOUR QUESTION:
https://www.fearlessceo.co/podcast
In this episode, I am sharing my low-key, “lazy” launch plan for my new product launch and inviting you to follow along with my launch diary - which will be updated live inside my Creator Party community throughout this launch!
Join us in the Creator Party community right now, request access here.
The Creator Party community is the #1 club for creators monetizing their businesses with content, community and creative digital products like courses, paid subscriptions, and more.
In this episode, I discuss:
-
Why I want to model the simplest, most low-key launch possible in a world of huge “Hollywood” level launches and big name gurus one-upping each other
-
A little sneak peek at my new program launching soon (more details coming in the next episode!)
-
The messy first phase of launch planning when everything is all over the place, and how we bring that together into a real plan
-
What I am not doing for this launch that we’ve all been taught we must do (I’m ditching sales pages, GASP!)
-
The few things I am focusing on to make this launch a success
-
How the price point of your offer can impact the launch strategies you focus on
-
Why it’s harder to keep it simple than it is to “add all the things” that don’t even move the needle
-
How to follow along each step of the way with live updates from me on the Launch Diary post in the Creator Party group
Join our FREE community, Creator Party, today: request access here.
Inside the community, you can unlock premium courses by being part of the conversation.
You earn points by contributing to the community to unlock access to courses about:
💰 Monetizing your content as a creator with paid communities and online courses
💎 Maintaining a diamond-sharp CEO mindset
🗓️ Planning your revenue and audience growth as a course creator
📝 Content marketing templates for your videos, podcasts, emails and posts that attract perfect fit customers
⭐ Launch debriefs, exclusive workshops, and so much more!
Join our FREE community, Creator Party, today: request access here.
💗Thank you to our sponsor and partner, Skool!
This group is brought to you by Skool - the community platform for creators. If you’d like to learn more and see it in action and how we use Skool, join our Creator Party community today.
RESOURCES MENTIONED:
SUBSCRIBE ON YOUR FAVORITE PLATFORM:
Amazon Music/Audible
Spotify
VIEW THE SHOW NOTES:
https://www.fearlessceo.co/blog/low-key-launch
SUBMIT YOUR QUESTION:
https://www.fearlessceo.co/podcast
The Difference Between Creators and Service Providers (I'm Niching Down)
In this episode, I am sharing what I’ve observed as some key differences between people who identify as Content Creators and people who identify as Service Providers as their primary identity. Of course there’s tons of overlap, but I’ve noticed that whether you start out as a content creator or service provider *first*, has an impact on your journey towards building a more leveraged digital product or course business (and the challenges you’ll encounter on the way).
In that context, I’m sharing how and why I’m niching down to speaking to people who want to embrace their content creator side as a big part of their business - regardless of which path you started on.
You are cordially invited to join us in the Creator Party community right now, request access here.
The Creator Party community is the #1 club for creators monetizing their businesses with content, community and creative digital products like courses, paid subscriptions, and more.
In this episode, we discuss:
-
The 2 different types of people who tend to move towards digital product businesses: Content Creators and Service Providers
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How your starting point can impact your journey to building a more leveraged business
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The unique challenges you may encounter as either a Content Creator identity or a Service Provider identity
-
The advantages you have as either a Content Creator or Service Provider as you pursue digital products and a more leveraged education business
-
How you can embrace the Content Creator approach, even if you started as a Service Provider (and leverage those special skills you have!)
-
Why audience growth, lead generation and list-building are crucial to building a more leveraged digital product type business
-
How I personally approach content creation as a more chill, seasonal, low-key endeavor and why consistency isn’t even that important
-
Why I’m focusing on people who are excited to embrace the Creator mindset and content as a key part of their business, no matter which path they started on!
Join our brand new, FREE community, Creator Party, today: request access here.
Inside the community, you can unlock premium courses by being part of the conversation.
You earn points by contributing to the community to unlock access to courses about:
💰 Monetizing your content as a creator with paid communities and online courses
💎 Maintaining a diamond-sharp CEO mindset
🗓️ Planning your revenue and audience growth as a course creator
📝 Content marketing templates for your videos, podcasts, emails and posts that attract perfect fit customers
⭐ Launch debriefs, exclusive workshops, and so much more!
Join our brand new, FREE community, Creator Party, today: request access here.
💗Thank you to our sponsor and partner, Skool!
This group is brought to you by Skool - the community platform for creators. If you’d like to learn more and see it in action and how we use Skool, join our Creator Party community today.
RESOURCES MENTIONED:
SUBSCRIBE ON YOUR FAVORITE PLATFORM:
Amazon Music/Audible
Spotify
VIEW THE SHOW NOTES:
https://www.fearlessceo.co/blog/creators-vs-service-providers
SUBMIT YOUR QUESTION:
https://www.fearlessceo.co/podcast
The Vision and Strategy Behind My Free “Creator Party” Community
In this episode, I am taking you behind the scenes of my new, free community “Creator Party”. I’m sharing my strategy for growing the community, why I am investing in growing a *free* community in my business, who the community is for and what I want it to be about and become, why I chose to make it public instead of private, and more!
You are cordially invited to join us in the Creator Party community right now, request access here.
The Creator Party community is the #1 club for creators monetizing their businesses with content, community and creative digital products like courses, paid subscriptions, and more.
In this episode, we discuss:
-
Why I have decided to host a free community for everyone to join, even thought that wasn’t in my original “plan” until recently
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My goals and vision for the community and why I think it will take some time to get there
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Why I landed on the name “Creator Party” and what it means to me
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All the fun things you can find inside the community - free courses, resources, updates, support, deeper discussions on each podcast episode and so much more!
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How the structure of Skool makes the group really fun with points, levels, a leaderboard with rewards and more!
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Why I decided to make the community “public” instead of “private” and the major differences
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What strategies I’ll be testing for growing the community over time
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Questions to ask yourself if you’re considering hosting a free community to create a space where you audience can have more conversations, and go beyond the “one way street” communication of social media platforms
Join our brand new, FREE community, Creator Party, today: request access here.
Inside the community, you can unlock premium courses by being part of the conversation.
You earn points by contributing to the community to unlock access to courses about:
💰 Monetizing your content as a creator with paid communities and online courses
💎 Maintaining a diamond-sharp CEO mindset
🗓️ Planning your revenue and audience growth as a course creator
📝 Content marketing templates for your videos, podcasts, emails and posts that attract perfect fit customers
⭐ Launch debriefs, exclusive workshops, and so much more!
Join our brand new, FREE community, Creator Party, today: request access here.
💗Thank you to our sponsor and partner, Skool!
This group is brought to you by Skool - the community platform for creators. If you’d like to learn more and see it in action and how we use Skool, join our Creator Party community today.
You can also create your own group with a free 14-day trial, use this link (this is my affiliate link, and I receive a commission if you choose to sign up for Skool through me - thank you for your support).
RESOURCES MENTIONED:
SUBSCRIBE ON YOUR FAVORITE PLATFORM:
Amazon Music/Audible
Spotify
VIEW THE SHOW NOTES:
https://www.fearlessceo.co/blog/creator-party-community
SUBMIT YOUR QUESTION:
https://www.fearlessceo.co/podcast
| The Big Reveal: I'm Moving to Skool and Building New Things In this episode, I am making multiple big announcements! We are opening the doors to our brand new, FREE community called CREATOR PARTY today! You are cordially invited to join us in the community right now, request access here. The Creator Party community is the #1 club for creators monetizing their businesses with content, community and creative digital products like courses, paid subscriptions, and more. The free Creator Party community is hosted on a platform called Skool - which brings us to our next announcement! Check out our Creator Party community on Skool here so you can see how it works. I am thrilled to share that we are partnering with Skool and building so many cool things on their platform. The free community, Creator Party, launches today. Soon, we will have other collaborations like workshops, and a new product together. This episode shares the whole story of how we landed on Skool after years of searching for the right fit, and how new creative ideas are exploding out of my brain since starting to build out our own Skool platform. In this episode, we discuss:
Join our brand new, FREE community, Creator Party, today: request access here. Inside the community, you can unlock premium courses by being part of the conversation. You can earn points by contributing to the community to unlock access to free courses about: 💰 Monetizing your content as a creator with paid communities and online courses 💎 Maintaining a diamond-sharp CEO mindset 🗓️ Planning your revenue and audience growth as a course creator 📝 Content marketing templates for your videos, podcasts, emails and posts that attract perfect fit customers ⭐ Launch debriefs, exclusive workshops, and so much more! Join our brand new, FREE community, Creator Party, today: request access here. 💗Thank you to our sponsor and partner, Skool! This group is brought to you by Skool - the community platform for creators. If you’d like to learn more and see it in action and how we use Skool, join our Creator Party community today. You can also create your own group with a free 14-day trial, use this link (this is my affiliate link, and I receive a commission if you choose to sign up for Skool through me - thank you for your support). RESOURCES MENTIONED: SUBSCRIBE ON YOUR FAVORITE PLATFORM: Spotify SUBMIT YOUR QUESTION: |
Mid-Year Review: Slowing Down To Speed Up
In this episode, I am sharing my mid-year review! I’m going to be recapping the first 6 months of this year, sharing my lessons learned, and telling you about a huge new announcement that is coming soon!
The theme of this episode is slowing down to speed up - If you’re in a season of making space for “what’s next” but not quite sure what that is yet - you’re going to love this!
In this episode, we discuss:
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Why I thought slowing down to speed up was annoying BS until I tried it
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What I did for the first 6 months of 2023 (not a lot of it was business related!)
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How it felt when I had created a ton of space but no inspiring new ideas were coming through yet
-
When the “what’s next” comes from the most surprising places (you can’t force it!)
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Learning that rest and recreation are just as crucial as action and execution in business
-
Sneak peek at my upcoming big announcements!
RESOURCES MENTIONED:
SUBSCRIBE ON YOUR FAVORITE PLATFORM:
Amazon Music/Audible
Spotify
VIEW THE SHOW NOTES:
https://www.fearlessceo.co/blog/mid-year-review-2023
SUBMIT YOUR QUESTION:
https://www.fearlessceo.co/podcast
How I Took Over a Month Off From Biz
In this episode, I am sharing all about my (somewhat) unexpected 6-weeks off from business. I am answering your questions about why I took some time off, how I prepped, and my biggest lessons learned from having some time and space away from the day to day!
Whether you end up taking time off by choice (yay, vacation!) or by circumstances (life is really life-ing right now), this episode will help you understand the mindset, practical prep strategies and benefits of taking some time away.
In this episode, we discuss:
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Why I ended up taking 6 weeks off (some of it planned, some of it unexpectedly)
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How I navigated being out of office with my team and clients
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The core things we prepped for when I only had a few days to plan for my unexpected absence
-
The surprising mindset gremlins that came up for me while on vacation
-
How your business model impacts the way you prep and plan for time off
-
The decisions and shifts I made months ago that made this easier to execute now
-
My big takeaways and a-ha moments I’ll be carrying with me through the rest of the year
RESOURCES MENTIONED:
SUBSCRIBE ON YOUR FAVORITE PLATFORM:
Amazon Music/Audible
Spotify
VIEW THE SHOW NOTES:
https://www.fearlessceo.co/blog/taking-time-off
SUBMIT YOUR QUESTION:
https://www.fearlessceo.co/podcast
3 Big Shifts I'm Seeing With High Ticket Offer Design & Delivery
In this episode, I am talking about the 3 big shifts I’m seeing with high ticket program delivery and design. A lot has changed in the last 3 years (duh), especially with high ticket offers. If your offer needs a refresh or you're thinking of totally re-doing your offer, I've got some ideas for you to consider!
From asynchronous support options to shorter-term, high touch offers, we’re talking about it all!
I’m also announcing a workshop we are doing soon for our clients about Designing and Refining your High Ticket Offer with these shifts in mind.
If you’d like to attend, you’ll need to join Profit Architecture before the workshop - get on the waitlist so you don’t miss the chance to join us!
The key is to design your high ticket offer to be aligned with your vision for your program, and customize it to you. There isn’t just one blueprint or checklist you need to follow - you can get creative!
In this episode, we discuss:
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What I’m seeing as the 3 biggest shifts in how we design & deliver our high touch offers in 2023 and beyond
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The inevitable shift to asynchronous support structures in group programs and why my clients and I are obsessed
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Why you might want to consider adding a “short term, high ticket” option to your offer or think about an accelerated type of experience
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The “menu” of different support elements you can pick and choose from, and why I’m sick of people just designing their programs based on what others do or what you think will sell better (you gotta do what’s going to work for you!)
-
So much more!
RESOURCES MENTIONED:
SUBSCRIBE ON YOUR FAVORITE PLATFORM:
Amazon Music/Audible
Spotify
VIEW THE SHOW NOTES:
https://www.fearlessceo.co/blog/high-ticket-shifts
SUBMIT YOUR QUESTION:
https://www.fearlessceo.co/podcast
Real Talk: What's Bumming Me Out Online Right Now
In this episode, I am talking about “the online industry” … dun dun dun!
From the perspective of someone who’s been around for a loooong time, things have gotten a little weird and wild online for those of us in the course, creator, coach, and business “space”.
Today I’m sharing openly and starting a discussion about some of the things that are just bumming me out online right now. From the constant pressure to outdo yourself every month, the cultural shift from long-form value content to teeny short form content, and the egregious copycats and shameless regurgitation of other people’s IP.
I love the online space, it’s full of so much opportunity and connection and magic! But some of this stuff really frustrates me and I wanted to share in case you can relate too.
Of course, I share tangible action steps for protecting your personal peace and creating more of what you DO want to see in the world with your work.
In this episode, we discuss:
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What I love about the online space even though there’s a lot of frustrating things right now
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How I feel about the one-upping and every new thing having to be the “biggest thing ever” (it’s exhausting)
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What makes me sad about the cultural shift to only wanting short-form 60-second clips
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How I’ve dealt with fears around becoming irrelevant or forgotten because I don’t have it in me to become an instagram superstar lifestyle influencer
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The #1 most frustrating thing that I refuse to remain calm and cool about: copycats, IP infringement, and the rampant plagiarism in this space is truly the WORST
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Copycat Coach Culture: how weird it is to me that people all look and sound the same as their coach and each other
-
How we communicate with our clients about how to use the templates we include in our programs so that this doesn’t happen (we want our clients to sound and look like THEM, not like ME!)
-
The social circle “cool club” online and why I don’t play that game even though it’s cost me (with examples)
-
Action steps I’ve taken to stay centered and grounded in what I am doing without getting caught up in all the annoying stuff
RESOURCES MENTIONED:
SUBSCRIBE ON YOUR FAVORITE PLATFORM:
Amazon Music/Audible
Spotify
VIEW THE SHOW NOTES:
https://www.fearlessceo.co/blog/bummed-out
SUBMIT YOUR QUESTION:
https://www.fearlessceo.co/podcast
Inside Our "Hybrid" In-Person Live Event Strategy
Close your eyes and imagine…the year is 2019. We're all hosting fun live events and completely oblivious that the joy of being in person is about to be put on pause for a looong time.
I’ve told the story before about how at the end of 2019, after a very successful live in person event, I was ready to go ALL IN on in person events as a strategy! Obviously that didn’t happen. We all learned to pivot - and for us that actually led to the genesis of one of our most successful strategies we’ve ever implemented, The Virtual Conference strategy that we teach our clients (in Profit Architecture, which you can learn about here.)
You can hear more about how we adapted from live events to virtual conference events in my 2020-2021 recap episode.
As I’m publishing this, it’s 2023 and live events are making a comeback (slowly but surely).
Recently, a client asked me how we had hosted live events “before”. She was trying to decide if she should host a “delivery event” - designed for her existing clients to attend. Or if she should create a “sales event” - inviting non-clients and making an offer to join her program.
I explained that we had always done a “hybrid” strategy where we seamlessly do BOTH (of course I did, I am kinda the “hybrid” person).
Her mind was blown - she didn’t even know that was an option! 🤯
So I created a little mini-training on how to host “hybrid” style in person events that are valuable for your existing clients, AND enticing to not-yet clients.
Today I’m sharing that mini-training with you on the podcast!
I’m not a live event expert in any way, shape or form. I haven’t hosted a live in person event since 2019. But I’ve done it before and people keep asking for my experience, so here it is.
In this episode, we discuss:
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The strategy for hosting successful “hybrid” sales AND delivery events
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How to design an event that is valuable for both current clients and not-yet-clients
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Whether or not you should charge existing clients for tickets (and some real-talk about how expensive in person events are to produce)
-
When we pitched our offer during the event (hint: don’t wait til the last day!)
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What our offer was for existing clients and new clients (and special pricing strategies for in-person events)
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The type of content I taught at our event that appealed to both existing clients and soon-to-be clients
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Why we started small with less than 30 people in the room, while still being profitable after expenses
RESOURCES MENTIONED:
SUBSCRIBE ON YOUR FAVORITE PLATFORM:
Amazon Music/Audible
Spotify
VIEW THE SHOW NOTES:
https://www.fearlessceo.co/blog/live-event-strategy
SUBMIT YOUR QUESTION:
https://www.fearlessceo.co/podcast
In this episode, I am sharing reflections and lessons learned from our recent Profit Architecture course launch! If you love the behind the scenes details, you’ll love this episode.
This launch was full of lessons and a-ha moments: it surprised me in the best way possible! I went into this launch as my most imperfect self. I had a very simplified approach and it ended up being all for the best. This ended up being one of our best course launches, not only in terms of results, but more so because of how we approached this launch and kept it simple and spacious.
In this episode, we discuss:
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The context leading up to the weeks before the launch
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The best things we did leading up to and during this recent launch, and what I’d do differently next time
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The recurring theme of simplicity and “enoughness” through this launch with lots of examples
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How this launch was different than the strategies we’ve mostly been focused on the last few years
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Examples of how I adapted our classic launch strategy for my energy and capacity right now
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My content strategy for the pre-launch period
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Why I did some things for the launch last minute, on purpose
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Thoughts on your launch being congruent with your offer messaging
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How we created a spacious pre-launch and cart open experience even with a tiny team
-
My daily “routine” during the launch
RESOURCES MENTIONED:
SUBSCRIBE ON YOUR FAVORITE PLATFORM:
Amazon Music/Audible
Spotify
VIEW THE SHOW NOTES:
https://www.fearlessceo.co/blog/launch-recap
SUBMIT YOUR QUESTION:
https://www.fearlessceo.co/podcast
In this episode, I’m sharing what a “Why Didn’t You Buy?” Survey is, why you should use them, how to put your own together - along with the email and survey templates to make it easy for you to implement today!
Whether you just had a live launch or have an evergreen funnel for your course, program or digital product, you should be asking non-buyers why they chose not to join you so you can gather helpful feedback. You can do the Why Didn’t You Buy survey as a post-launch survey, or add it to your evergreen funnel sequence after the sales window.
Use the examples and templates provided below and send your own today!
➡️Would you do me a favor real quick? If you chose not to join us for the most recent Profit Architecture intake, I would love to know more about your decision in this 2-minute survey right here: https://airtable.com/shrMdxZGB7EIhi5Q0
Your feedback helps guide what we create for you - including free workshops, how-to guides, podcasts, our paid programs and more. Thank you in advance!
In this episode, we discuss:
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Why you should send a “Why Didn’t You Buy?” survey either after your live launch or after your sales sequence in your evergreen funnel
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How to take the helpful feedback and update your sales process and assets
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Why it’s key to use discernment when reviewing responses and my personal experience with “hard to hear” feedback
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The survey questions I ask and why (and the 1 question I added this time that I don’t normally ask)
-
The simple template I use to email the survey to our audience
-
Your next steps to implementing a WDYB survey into your post-launch process and funnels!
RESOURCES MENTIONED:
SUBSCRIBE ON YOUR FAVORITE PLATFORM:
Amazon Music/Audible
Spotify
VIEW THE SHOW NOTES:
https://www.fearlessceo.co/blog/post-launch-survey
SUBMIT YOUR QUESTION:
https://www.fearlessceo.co/podcast
| Live Training Recording: Behind The Scenes of My Hybrid, Evergreen Education Business This episode is the audio from our brand new live session training, “Behind The Scenes of My Hybrid, Evergreen Education Business”! I highly recommend you check out the video training of this presentation (with all the fun diagrams and examples), on the page right here: https://www.fearlessceo.co/pa This rare “Behind The Business” session is a tell-all look into my evergreen “hybrid” course/coaching/digital product business - the funnels, the content strategy, the sales systems, the product suite and pricing, team stuff - everything! ➡️Profit Architecture is open for enrollment for a few days for this inaugural intake: https://www.fearlessceo.co/pa If you have questions, just email us or DM me on IG @mariahpcoz
➡️Profit Architecture is open for enrollment for a few days for this inaugural intake: https://www.fearlessceo.co/pa RESOURCES MENTIONED: SUBSCRIBE ON YOUR FAVORITE PLATFORM: Spotify SUBMIT YOUR QUESTION: |
Profit Architecture Is Here! Answering Your Questions About My New Program
In this episode, I am answering the biggest questions I’ve been getting about Profit Architecture since we opened the doors!
➡️Profit Architecture is open for enrollment for a few days for this inaugural intake: www.fearlessceo.co/pa
If you have questions, just email us or DM me on IG @mariahpcoz
In this episode, we discuss:
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The big FAQs I’ve received since opening the doors to Profit Architecture
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Why the program is 12 months access and how this will help you get results, faster (this is very intentional)
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Who this program is for: Anyone is welcome to join who has the basic business foundations in place, but we very much welcome our advanced CEOs (many of the people who have enrolled so far are 6, 7, and multi-7 figure business owners).
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Why you shouldn’t count yourself out if you don’t consider yourself “advanced” - as long as you have a business foundation and aren’t starting at total 0 with everything, you are welcome to join us (DM/email me if you have questions about your situation)
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How we help you both develop NEW offers (market research, validation, pre-selling), as well as increase sales of existing offers
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What you can expect with the private podcast and how I plan to deliver it to maximize value to everyone in the program
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How to get more info about the individual courses that are included inside Profit Architecture if you’re a fact finder who loves details (we see you! DM/email us for more info!)
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All about the payment options
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How to know where to start in Profit Architecture and not get overwhelmed, how to know if you should start with a course or high ticket offer, etc.
➡️Profit Architecture is open for enrollment for a few days for this inaugural intake: www.fearlessceo.co/pa
RESOURCES MENTIONED:
SUBSCRIBE ON YOUR FAVORITE PLATFORM:
Amazon Music/Audible
Spotify
VIEW THE SHOW NOTES:
https://www.fearlessceo.co/blog/profit-architecture-faq
SUBMIT YOUR QUESTION:
https://www.fearlessceo.co/podcast
In this episode, I am sharing more about my story and my business journey in online education businesses over the last 8 or so years, all the different business models we’ve had, all the pivots we’ve made and the inflection points that changed everything along the way.
Long-term success and sustainability seems like a rarity in this industry where so many people are focused on the next trendy platform or quick results without the work.
This is a “time travel” episode through the years of ups and downs, lessons learned, and hard-won wisdom. We’ve always focused on timeless strategies over trendy fads. And though things are different in the online education space in 2023 and beyond, it’s also so cool to see how many of the strategies we mastered and used years ago, are still relevant and adaptable to today.
➡️My new advanced program for course creators, coaches, consultants, and digital product CEOs, Profit Architecture, is coming soon! Get on the VIP waitlist right here. Waitlist VIPs will get early access to enroll and first dibs on limited-edition bonuses: https://www.fearlessceo.co/waitlist
➡️ Learn all about Profit Architecture and what’s included, how it works, the pricing and payment options, here! https://www.fearlessceo.co/blog/new-program
➡️Register for my new “Behind the Business” masterclass - it’s free and it’s going to be super valuable:
https://mariahcoz.lpages.co/profit-workshop/
If you have questions about my hybrid evergreen business, my funnels, my marketing strategy or product suite etc - just email us or DM me on IG @mariahpcoz.
In this episode, we discuss:
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My experience in B2C (non-business related) online courses and online education before I ever started teaching business topics
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My first year building this brand and what I focused on to build my audience and sales quickly
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What inspired all the courses and programs I’ve created over the years and how I came up with the ideas for all the big hits we've developed
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The major strategy shifts that had the biggest impact on our business over the years (so few things actually move the needle - I like to highlight what actually works!)
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You can’t compare your first draft to someone else’s program or business they’ve been optimizing for years and years (and just how messy my first drafts have been!)
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How we’ve leveraged and adapted all the assets, products, content, and frameworks we’ve ever created into timeless strategies and how you can make the most of what you’ve already created to create new revenue
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Sabbaticals, sickness, depression and low seasons
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Why I’m grateful to have all these tools in my toolbox so we can always be meeting the market no matter what changes are happening
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Seasons of “set it and forget it” and seasons of pivoting, launching, working like crazy and figuring it out
-
The full-circle moments and cycles we’ve been through and why I’m so excited about how Profit Architecture can help you create more sustainability, adaptability and resilience in your business
➡️Register for my new “Behind the Business” masterclass - it’s free and it’s going to be super valuable:
https://mariahcoz.lpages.co/profit-workshop/
RESOURCES MENTIONED:
SUBSCRIBE ON YOUR FAVORITE PLATFORM:
Amazon Music/Audible
Spotify
VIEW THE SHOW NOTES:
https://www.fearlessceo.co/blog/my-story-8-years
SUBMIT YOUR QUESTION:
https://www.fearlessceo.co/podcast
Quickie Q&A: Hesitations About Turning A Booked Out 1:1 Service Into A Group Offer
In this episode, I’m doing something I’m calling a “Quickie Q&A” - and answering a question that came in from a listener via email! I thought it was such a juicy question that I wanted to answer through audio and figured I’d share since many of you may be thinking the same things. We’re talking about hesitations around turning a booked out high ticket 1:1 offer into a group offer, the pros and cons of “BIG” group programs, making CEO decisions and more!
My new advanced program for course creators, coaches, consultants, and digital product CEOs, Profit Architecture, is coming soon! Get on the VIP waitlist right here > https://www.fearlessceo.co/waitlist
Waitlist VIPs will get early access to enroll and first dibs on limited-edition bonuses.
If you have questions or something you definitely want me to cover in the upcoming masterclass - about my hybrid evergreen business, my funnels, my marketing strategy or product suite etc - just email us or DM me on IG @mariahpcoz.
In this episode, we discuss:
-
Why we love and embrace “creative constraints” like limiting your work hours to less than 20 hours a week, no scheduled calls, no live video etc - and how we come up with solutions for those.
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Things you need to consider about your high ticket group offer BEFORE you decide on details like how the calls will be structured, what will be included and how it will be delivered.
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The trap of thinking that *everyone* values 1:1 more than group experiences, and how to define and brainstorm the unique benefits that people can only get as part of a group program
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The spectrum of things your group offers can include - from low-lift group support to high touch 1:1 and everything in between.
-
My honest thoughts and lessons learned from having hundreds of active clients in my programs at a time (speaking from real lived experience) and how to decide your “ideal active client number”
-
The different ways we’re supporting our students inside Profit Architecture (our new program)
RESOURCES MENTIONED:
SUBSCRIBE ON YOUR FAVORITE PLATFORM:
Amazon Music/Audible
Spotify
VIEW THE SHOW NOTES:
https://www.fearlessceo.co/blog/transition-to-group-offers